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Media Governance & Guardianship
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Media governanceProgrammaticData collection & privacySpotlight: Preparing for digital media’s privacy-first future | Episode 3
Read more about "Spotlight: Preparing for digital media’s privacy-first future | Episode 3"The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by…
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ChannelsGamingIntegrated marketingDigital transformationSpotlight: Gaming Demystified 2021
Read more about "Spotlight: Gaming Demystified 2021"Video gaming has risen to become bigger than other forms of entertainment. Its growth has been further super-charged by COVID-19,…
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Audience measurementMarketing effectivenessMedia Forum Meeting Overview (27th October 2021)
Read more about "Media Forum Meeting Overview (27th October 2021)"Meeting overview and presentations from WFA’s Media Forum on 27 October 2021.
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ChannelsGamingIntegrated marketingDigital transformationGAMING DEMYSTIFIED 2021: Unlocking brand opportunities in video gaming
Read more about "GAMING DEMYSTIFIED 2021: Unlocking brand opportunities in video gaming"Video gaming has risen to become bigger than other forms of entertainment. Its growth has been further super-charged by COVID-19,…
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ProgrammaticAgency managementAgency remuneration & contractsMarketing operationsBenchmark: Digital in-housing from agency point of view
Read more about "Benchmark: Digital in-housing from agency point of view"WFA benchmark on In-housing Digital Media, from agencies' point of view
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Media governanceProgrammaticData collection & privacySpotlight: Preparing for digital media’s privacy-first future | Episode 2
Read more about "Spotlight: Preparing for digital media’s privacy-first future | Episode 2"The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by…
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Ad fraud & verificationAudience measurementBrand safetyMedia transparencyBrand safetySpotlight: An update on MRC’s mission to audit audience measurement and digital platforms
Read more about "Spotlight: An update on MRC’s mission to audit audience measurement and digital platforms"MRC updates WFA members on the factors behind Nielsen losing their MRC accreditation in the US, as well as a status on key…
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ChannelsMarketing effectiveness
Benchmark: Campaign monitoring best practices
Read more about "Benchmark: Campaign monitoring best practices"WFA member benchmark on Campaign Monitoring Best Practices
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Brand safetyBrand safetyWebinar: How national associations can get involved in GARM
Read more about "Webinar: How national associations can get involved in GARM"In this webinar, we discuss the critical role of national advertiser associations in the Global Alliance for Responsible Media…
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Audience measurementMedia governanceMedia transparency
Media Forum Meeting Overview (29th September 2021)
Read more about "Media Forum Meeting Overview (29th September 2021)"Meeting overview and presentations from WFA’s Media Forum on 29 September 2021.
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Media governanceMarketing lawBriefing: New Mexican media transparency law
Read more about "Briefing: New Mexican media transparency law"A new Mexican Media Transparency Law was published in the Federal Official Diary on April 30th, 2021 and goes into effect in early…
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Media governanceMarketing operationsThe Media Capability Gap
Read more about "The Media Capability Gap"A research report on the anatomical structures and priorities of the client-side media department.
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This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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It’s estimated that upwards of $750billion was spent on advertising worldwide last year; perhaps only 6% of it is truly effective. A golden age for advertising technology has not been a golden age for creative effectiveness.
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This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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This workshop will aim to develop practical guidance on how to translate responsible AI principles into marketing practice.
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This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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Join us to explore TikTok’s latest generative AI products and what they mean for brands.
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You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.